If you sit back and think about how you use the internet – it’s the same way your customers are.  I recently helped a client who had spent 10′s of thousands of dollars trying to rank for a very competitive term. The problem was all of his customers were local. Let’s think about...

If you aren’t using the web to build your off line business you are missing out on repeat customers and profits.  Think about what it costs you to advertise to people who are not even interested in what you have to offer?  Imagine using your website, e-mail, and even new social tools such as...

Many design firms like to say that they will perform “SEO” on your site as part of their package.  That might mean adding some meta tags or submitting your site to a few search engines. IT ISN’T THE BEST WAY TO GET YOUR SITE STARTED THOUGH! From the moment your site is being created...

I spent some time talking with a future client today about how social bookmarking, blogging, and being active in the various on-line communities was a great way to manage reputation control (and feed more searches to his site).  There are so many web 2.0 sources that rank well naturally for longer key...