Delaware Webmaster

Google Local Business Ranking

admin — Fri, 28 May 2010 19:25:02 +0000

Are you listed in Google’s Local Business Listings?
Are you buried down towards the bottom?

That section isn’t hit or miss and can be manipulated so you show up higher. Give us a call today and we can help you.

Local Terms – It’s what your customers are searching for!

admin — Mon, 13 Jul 2009 19:49:44 +0000

If you sit back and think about how you use the internet – it’s the same way your customers are. I recently helped a client who had spent 10′s of thousands of dollars trying to rank for a very competitive term.

The problem was all of his customers were local.

Let’s think about it this way. If you run a automotive repair shop and spend thousands to show up in the search engines for “automotive repair” – what do you get? The same number of customers if you had spend a fraction of the money and effort to rank for your local terms. An example of this is the same car repair shop shouldn’t be trying to rank nationally – just to rank for the local cities, towns, and counties he operates in.

It’s very frustrating when you deal with a webmaster, or search engine optimization company and they pressure (or don’t educate you) on what is best for your business on-line.

Most companies won’t push you towards local terms – it’s better for them to charge you more to rank for those highly competitive terms. A company that spends the time to retain your current web visitors (customers), and gain you new ones is going to do a lot more for you bottom line.

When you spend a few minutes talking with us, we can create a plan for you to rank for the customers you want, keep in contact with them, and bring new ones in.

Current Special Rates on Websites for Delaware Schools, Delaware Churches, and Delaware Charities

admin — Mon, 13 Jul 2009 19:34:00 +0000

If you are a Delaware church, organization, or school (*a non-commercial organization) and need to build up your presence on the web give us a call or send us an e-mail. Our rates will suprise you and include all the technical stuff you don’t want to deal with.

One of the harder aspects of any organization is creating and managing a website when there are no members able to do the technical side of things. However, there are many options where things can be set up so as long as the person responsible can type it’s very easy.

Are you using the web to build your off-line business?

admin — Sat, 04 Apr 2009 20:38:33 +0000

If you aren’t using the web to build your off line business you are missing out on repeat customers and profits. Think about what it costs you to advertise to people who are not even interested in what you have to offer? Imagine using your website, e-mail, and even new social tools such as twitter to keep in touch with your customers.

You know your customers search for things online with their ipods, cell phones, laptops, etc…. you know they check their e-mail every single day…. how much are you missing out?

: Image by James Cridland via Flickr

Need an influx of cash — just send out an e-mail to your existing customers. It’s almost that easy.

Now the hard part….. setting all that up.

That’s where we come in. Give us a call today to see how we can help you. Delaware SEO customers get a discount although we work with clients all over the country.

Talking with our previous customers makes it obvious that many small businesses consider that the web is out of reach. That’s just not true, our rates are affordable and can be scaled to work with in your budget.

20 Outsourceable Tasks for Small Business Owners (smallbusinessbranding.com)
Small Business Blog Marketing: What Does It Entail? (blogstuffnow.com)
Who is Educating the Small Businesses on Online Marketing? (thecustomercollective.com)
The Importance of Small Business Web Design (themarketingprofessional.com)

SEO is a long term process

admin — Sun, 26 Oct 2008 18:42:00 +0000

Doing SEO for clients pretty much means you go to school every day all over again. The only mantra a “SEO GUY” needs is that “THINGS CHANGE”.

Not only do the search engines change how they look at websites, your competition changes how they do things. The good news is that more and more businesses are waking up to the fact that SEO takes a long term approach.

It’s even making it into mainstream publications now:

From O’rielly, Website Optimization Book.

News Flash: SEO Competition Lengthens Campaigns
A few years ago, optimizing a site to rank high on search engines typically took four to six
months for reasonably specific keywords. Now it can take from 6 to 12 months for many
keyphrases to rank well because the Web has become more competitive.

And once you get to those top positions it doesn’t mean that you can rest on your laurels and do nothing. You might be able to scale things down but you can’t just stop.

SEO should not be an afterthought!

admin — Sun, 26 Oct 2008 18:31:55 +0000

Many design firms like to say that they will perform “SEO” on your site as part of their package. That might mean adding some meta tags or submitting your site to a few search engines.

IT ISN’T THE BEST WAY TO GET YOUR SITE STARTED THOUGH!

From the moment your site is being created there are many aspects of a properly optimized site that should be considered. From url structure to navigation – it all affects your rankings so shouldn’t you be smart about it?

For example I am a SEO expert in Delaware. I live in a small town named “SMYRNA”. My bigger markets are Wilmington and Dover though. If you search for “DELAWARE WEBMASTER”, I’m on the first page (as I should be). If I had started out trying to focus on all the cities in the state I live in who knows where I would be for all of them. It would have required a different SEO strategy and a different structure for my website.

And a good designer who is looking out FOR YOU will take your SEO strategy into account before the first page is made.

Social bookmarking and managing your reputation.

admin — Thu, 23 Oct 2008 20:19:44 +0000

I spent some time talking with a future client today about how social bookmarking, blogging, and being active in the various on-line communities was a great way to manage reputation control (and feed more searches to his site). There are so many web 2.0 sources that rank well naturally for longer key phrases and many more that with just a little bit of link juice pointing at them will rank well.

With a good search engine marketing strategy and a web 2.0 approach it’s very possible to rank well for all those ‘long tail’ keyphrases. For example instead of used auto parts – you could rank well for ‘rebuilt carborators in new york’ with much less effort. Just a few of those longer tail keywords can equal a top 10 ranking for a major one.

Smyrna Delaware Webmaster

admin — Thu, 16 Oct 2008 16:46:39 +0000

Delaware Webmasters is currently taking new clients for SEO optimization, Link Building, and entire campain solutions. We specialize in taking ALL the headaches out for you – and we treat your websites like they are our own.

There is nothing stopping you from getting the sales and attention your website should be getting. We are located in Smyrna, Delaware but we can help you no matter where you are located.

Seasonal Savings on SEO!

admin — Tue, 14 Oct 2008 17:48:32 +0000

If your business is a “seasonal” type business (think landscaping, deck building, pet sitting, etc..) this is the perfect time to increase your on-line presence. Since it takes time for websites to increase their rankings in the search engines you have months before your clients and customers are looking for you!

Just imagine everyone in your local town that searches on-line for a landscaper in their town finding you!

Got a Website 911?

admin — Tue, 14 Oct 2008 17:35:12 +0000

Over the years I’ve helped hundreds of business that REALLY needed a 911 call for their websites. Many of them had used “services” or tried to have their sisters cousin “bob” build their website. It’s a scary thing – and something that really isn’t good for your business.

Take a look at your competition. Does your website stack up compared to theirs? Head on over to Google – are you showing up on the first page or results for what your customers are searching for?

Website 911

Your website is in many cases the first way a potential client, customer, or sale is going to interact with you. I’m sure you know what that means – impressions count!